It’s a fact. Healthcare marketing is more competitive now than ever. There is still the small group of healthcare professionals that look at advertising as an expense and profess that “legitimate” doctors do not market themselves, however while this may have been true in the past, we now live in different times. Increased competition especially in the field of ophthalmology has deemed it necessary for physicians to aggressively seek market share by advertising. Aside from patient and other p

This is a short summary of 15 anti-kickback and fraud cases and investigations that have made headlines in 2009. The situations involve a range of participants including hospitals, device companies, physicians, payors and other suppliers . 1. Medtronic whistle-blower suit. A lawsuit filed by two former Medtronic employees of the company’s Memphis-based spine business accused 120 leading spine surgeons across the country and 18 medical device distributors of promoting “off-label” use of t

A recent survey by the Medical Group Management Association found that increases in physicians’ overall compensation in both primary and specialty care did not keep up with inflation in 2008, according to a MGMA news release. The study, Physician Compensation and Production Survey: 2009 Report Based on 2008 Data, found that physicians in primary care compounded a history of generally flat compensation this year with a reported 2 percent increase (-1.73 percent adjusted for inflation) to a medi

Staff Writer Globe, San Carlos, and Bylas Fire Departments received a special package last week from a Tucson group called Physicians for Civil Defense. The group is made up of volunteers that have set out to prepare small communities in the rare case of a nuclear attack.

A health care system can do a lot for the communities it serves. Such is the case with Tenet Southern States hospitals. They work closely with their staff and physicians to provide the people who depend on them with high quality health care. Visit their website to learn more about Tenet Southern States hospitals and register to receive a Free Flu S